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Feeds for RSS Feed for Marketing Pilgrim [Internet marketing consultant and expert Andy Beal, and contributing experts, keep their finger on the pulse of the interactive marketing industry and gets the scoops and interviews to keep you informed. ]

1. Pew Study Affirms Paywalls a Bad Move
There are certain things that anyone can hear and automatically say “I don’t think that’ll work very well” without doing any real research. You hear something and you have a visceral reaction that just makes you go with your gut because it makes sense. Even in those kind of no-brainer situations it helps when your [...]

2. Google Surprised Rest of World Not Like the Googleplex
Google really created quite a buzz around Buzz when it was rolled out in February. The first wave of buzz (pun intended although the whole Wave thing is another story altogether) for Buzz was reasonable and was more about “What do I do with it?” than anything else. That was soon followed by the privacy [...]

3. Cup of Joe: There Are No Commercial Breaks On the Internet
Sarah Haskins is part of InfoMania’s line up of commentators that pokes fun at mainstream media. Sarah’s biggest contribution is her recurring segment “Target Women.” “Target Women” is a video commentary that takes a satirical look at television adverts that target women. As we can see above Sarah doesn’t hold back when discussing the rather broad [...]

4. Marketing in Europe? Display Works
comScore released a new study today examining the effects of display advertising in the European market—and it’s pretty dang impressive. The study (well, actually, report based on more than 20 studies) indicates that, despite minimal clicks on the ads themselves, “those exposed to online ad campaigns in Europe were 72 percent more likely to visit [...]

5. AOL Launches Stand-Alone Lifestream
AOL unveiled its social aggregator and publisher, Lifestream, as part of its instant messenger platform last Fall. Now they’re launching a stand-alone site at lifestream.aol.com. After it appears they’ve failed with Bebo, this social venture may have a chance of success, in the opinion of TechCrunch at least—they’re saying, “This is what Google Buzz should [...]

6. Google’s Blue Dot Marks the Availability Spot
Google has announced that a service that was previewed last December is now live for mobile devices. I’ll call it the “Blue Dot of Availability” which is stupid but it’s the best I can do. This function is just more evidence that Google is making mobile a top priority and it is giving retailers the [...]

7. Reuters Tells Its Journalists That Twitter Does Not Trump the Wire
Reuters has sat somewhat silently in the background of all the hub bub surrounding whether Google should be able to index stories and make money off that content through advertising. That has been an AP fight for the most part. The strategy has helped Reuters, at least in my eyes, because by staying out of [...]

8. Express Yourself with Google’s New Blogger Template Designer
Don’t go for second best baby Put your blog to the test You know, you know, you’ve got to Make Blogger express how it feels And maybe then you’ll know your blog is real! I used to be a Blogger fan. However, just like my love of Madonna, I stopped liking Blogger when it started looking tired and old. [...]

9. FTC Still Examining GoogleMob—Wants Feedback from Rivals
Now here’s a great way to gather totally, completely unbiased information about a potential merger: ask the companies’ competitors. Okay, so the FTC isn’t completely crazy—of course other companies in the market would have a pretty good idea what the industry looks like and what a big merger might do. But still, we can only [...]

10. Google Reader Asks Us to Play
Google Reader Labs is adding a new way to view your feeds—Play. According to the blog announcement, this was conceived as a way to help introduce people to Google Reader—people who “aren’t interested in taking the time to get Reader set up” but are interested in using it. I hope both of you are happy [...]

11. Would You Like a Free Apple iPad With Your Trackur Account?
As you know, a couple of weeks ago (my company) Trackur launched Trackur Free–a competely free version of the popular social media monitoring tool. To celebrate Trackur Free’s success–and to get as many people protecting their reputation as possible–Trackur is now giving all users a chance to win a free Apple iPad! Yep, you can get your [...]

12. Twitter’s Site Joins Location Craze and Burglars Celebrate!
I know that what I am about to say is not original but it really struck me that as Twitter announces that it is offering location based information on its site there is so little reported about the potential issues this may create. I think it struck me because the Twitter site is usually the last [...]

13. Companies Spend More on Email Than PPC; 39% Have No Clue of ROI
Wouldn’t it make sense that if you spent more money on email marketing than pay-per-click marketing, you’d have a reasonable explanation for that choice? Well, according to the data discovered in Econsultancy’s 2010 Email Marketing Census, companies are spending more on email marketing (17% of online budgets) than PPC (16%) despite not fully understanding the return on investment (ROI) achieved or taking advantage [...]

14. Google Hangs Out a Shingle for Its Apps Marketplace
Google does what Google does and it has now opened the doors on an apps marketplace that is designed for Google Apps customers. Don’t think the overlap in terminology with the other app guys is coincidence either. The difference with this form of app though is the fundamental difference that separates Google from Apple. Google [...]

15. AOL Has a Boo-Boo on Its Bebo
“You would have to be stupid. You would have to trip to not succeed at this at some point.” Those words may come back to haunt the former Bebo chief Joanna Shields, now that rumors are circulating that the social network is about to be dropped like a hot potato. Back when AOL bought Bebo for $850 [...]

16. Eye-tracking Proves Real-Time Search Not Useful
OneUpWeb recently released the results of an eye-tracking study on Google’s new real-time results integrated into SERPs—and it looks like the search giant might have just wasted $15M (the estimated cost of Google’s deal with Twitter). The study segmented web users into two groups: consumers and information foragers. It took consumers 7.09 seconds to look at [...]

17. Google: Developments in China Coming “Soon”
Last week, Chinese officials reported that Google was in talks about their threats to leave the country (or only partially) if they’re forced to continue censoring search results. Also, Chinese officials reported that Google was not in talks with the government. Google CEO Eric Schmidt declined to comment on the state of negotiations a conference in [...]

18. Bing Takes Baby Steps Towards Catching Google
Rome wasn’t built in a day. A journey of a thousand miles, begins with a single step. If you’re going through hell, keep going. It’s always the darkest before the dawn. Whatever the cliché being thrown around in Redmond, it must be working, because Bing’s US search share continues to nudge ever upwards. According to comScore’s data, Bing climbed from [...]

19. Study: 79% of Twitter Accounts Are Not Actively Used
Lots of cool Twitter statistics coming out of Barracuda Networks new study (pdf). Where do I start? 21% of Twitter users are actually using the service–meaning that have at least 10 followers, follow at least 10 people, and have tweeted at least 10 times. 74% of Twitter users have less than 10 followers! However, that number is improving [...]

20. Laissez les Bons Temps Rouler! Online Retail Growing 10%!
There’s good news for online retailers: Forrester is predicting a 10% growth rate for you guys! In fact, online sales will increase from $173 billion this year to a healthy $249 billion in 2014. Along with that growth comes a nice bump in online retail’s share of all US retail sales: up from 6% to 8% [...]