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Feeds for RSS Feed for Marketing Pilgrim [Internet marketing consultant and expert Andy Beal, and contributing experts, keep their finger on the pulse of the interactive marketing industry and gets the scoops and interviews to keep you informed. ]

1. Please Email This Article; Researchers Say You’ll Feel Better
If fear, scandal, sex, and humor sell newspapers, it stands to reason that those topics would make for the most popular articles on news sites and blogs. Right? Wrong! Researchers at the University of Pennsylvania have intensively studied the New York Times list of most-e-mailed articles and discovered that it was an entirely unexpected emotion that caused [...]

2. Google to Make Its Move on Facebook and Twitter?
The buzz around the Internet marketing and social media circles is humming with the news (or the rumor, call it what you want) that Google is getting set to introduce a new feature to Gmail. No, it has nothing to do with your e-mail but rather your ‘experience’ with Gmail and in particular your social [...]

3. Study Shows Facebook’s Retail Appeal
Everyone in the world of marketing whether you are online or offline (or hopefully the right combination of the two) wants to better define social media and its uses. Different sectors or verticals see how the various social media tools impact their particular type of business and no two seem to act alike. Much of [...]

4. Can Kindle Resist Apple’s Attempt to Douse It?
Since its unveiling last month, the iPad has been labeled a Kindle killer. The parallels are obvious—the largest (and newest) Kindle has the same size screen, both have Internet connectivity, and both can be used to read books. But that just about sums up the Kindle’s selling points, and the iPad’s features list continues on [...]

5. People Don’t Trust People Like You Anymore
Edelman’s annual Trust Barometer survey shows that traditional media is trending downward among “informed publics aged 25-64 in 20 countries”—and so is their trust in “a person like yourself” (although much less dramatically). The executive summary shows traditional media trust is diving, with TV news down 20%, radio news down 17% and print news down 12%. [...]

6. Google Working On Translator Phone
Holy language gap, Batman! Google looks to be creating some pretty cool futuristic gadgets for its utility belt. Now, when Eric Schmidt puts out the Goog signal he can feel confident that ex-Google employees in all parts of the world will understand the signal without have to spend time changing out the filter on his [...]

7. Google Display Ad Business Poised for $1 B in 2010
Well, since Google’s Super Bowl ad has signaled that it is in trouble by sending some kind of message that there is fear in the air (c’mon people relax it’s not the big deal you may think it is), what does a company that is obviously reeling on its heels look to do? Find other [...]

8. Google Talking Out of Both Sides of Its Mouth on China?
When Google announced that it would no longer play nicely with China, some suggested that this was a just a ploy to pull out of a country that it was struggling to dominate. Of course, Google’s official stance was that it was just too much of a compromise to operate any business in China: We have decided [...]

9. Super Bowl Ads 2010 Face-Off: Google vs KGB
There were lots of entertaining Super Bowl ads this year, but as an internet marketer, two interested me the most: Google’s first ever TV ad, and the new upstart, KGB. Forget the fact that Google–the ambassador for new, measurable ads–ran an old-school TV ad, which do you think was the best of the two?

10. Connect with Marketing Pilgrim on Facebook
We finally have a Marketing Pilgrim fan page on Facebook! I know, I know, it’s about time! But hear me out. You see, I always figured that having a fan page on Facebook wouldn’t be of interest to Marketing Pilgrims. I thought a fan page was just an ugly expression of vanity–did I really feel like people [...]

11. Cup of Joe: It’s All About The Benjamins
So, a few days ago I was on Twitter and a friend of mine asked her followers how much she should pay a designer for a new logo. My response was, “well, pay them what ever they invoice you for.” She then explained that this designer didn’t know how to price his logos and needed [...]

12. Facebook Sends More News Traffic than Google News
Last week, Facebook posted instructions on how to make FB your “personalized news channel” and minimize nonnewsworthy clutter on their blog. Inspired, Hitwise looked at the numbers, and it looks like Facebook is already well on its way as a news starting point. Hitwise’s stats show that Facebook is well ahead of some other news aggregators [...]

13. Bing & Facebook Expand Search Agreement
Two years ago, Microsoft purchased a 1.6% stake in Facebook for $240M—and with the agreement that Bing would be providing web search on the world’s most popular social network. That deal is now expanding, according to the Bing blog—to not only take in an expanded, enhanced search but also more countries around the world. Most [...]

14. Google Gets the Department of Justice’s Seal of Non-Approval
I can hear it now. We normal folks won’t be able to hear this signal (kind of like a dog whistle) but this is being sounded across the US to Washington, DC from Mountain View, CA as we speak. “Calling all ex-Google employees in DC! Calling all ex-Google employees in DC! (Especially if you still have [...]

15. The 3 Biggest Risks You Take With Social Networking Profiles
Online reputation management isn’t always about big corporate brands. In fact, half of my book Radically Transparent is dedicated to building and managing personal reputations. Just in case you’re not convinced that you need to worry about your personal reputation online, you might want to check out the interview I did with WCCO Radio: Listen to the [...]

16. Facebook Slow Rolls New Home Page Design and More
Facebook has begun introducing a new home page redesign to about 20% of the total 400 million ‘users’ of the social media platform. It appears as if the gist of the changes are just moving certain elements to different parts of the page so they can get more attention from users. More usage of the [...]

17. AOL’s Q4: When Failure = Success
And not in the positive “I now know 999 ways not to make a light bulb” way. AOL’s Q4—their first earnings report since spinning off from Time Warner—numbers have all kinds of red ink and negative signs in front of them: display advertising revenue down 3% total YOY, international display down 22%, search and contextual down [...]

18. 29% of Companies Have a Social Media Policy
Does your company have a formal policy on employee social media usage during the work day (or after)? If not, you’re not alone: a report from employment services firm Manpower shows that only 29% of companies have a formal social media policy in place. Obviously, far more companies block popular social media sites—another study in October [...]

19. Toyota’s Recall Antics Spread Virally
Over the past few weeks I have been watching the Toyota recall fiasco out of the corner of my eye. It began as a news story (which is different than its actual start date) and it has not gone away. Well, you know the online “you know what” has hit the fan when you can [...]

20. Twitter Breaks Tweet Count? Or Another Attack?
I just noticed that my number of tweets just skyrocketed, according to Twitter. Apparently, I tweeted 34,000 tweets overnight! Here’s Google’s cache from last night: And here’s what’s showing right now: I’m not the only one to see this. My wife’s just jumped around 10,000 too. Anyone else seeing this? UPDATE: While this is annoying–I don’t want to appear as though [...]